On the Discussion About Combining Methods in Sociological Research: The Possibilities of Telephone and Face-to-Face Surveys

Authors

DOI:

https://doi.org/10.14515/monitoring.2026.4.3479

Keywords:

methodology of sociological surveys, sample surveys, population surveys, combined samples

Abstract

The article presents the authors' reflections on the possibility and feasibility of using multimodal samples, combining, in particular, telephone and personal door-to-door surveys, in sociological research. Reacting to the work by Oleg Oberemko and co-authors “Who Participates in Telephone and Residential Face-to-Face Surveys: A Comparative Analysis” published in the same issue, the authors open a professional discussion on the designated topic, outline the tasks that the combination of modes is designed to solve and the main methodological challenges growing out of this design, and also suggest directions for further research.

Author Biographies

Nikolay S. Babich, Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences

  • Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, Moscow, Russia
    • Cand. Sci. (Soc.), Senior Researcher, Head of the Center for Methodology of Sociological Research of the Institute of Sociology

Vladimir B. Zvonovsky, Social Research Institute

  • Social Research Institute, Samara, Russia
    • Dr. Sci. (Soc.), Associate Professor, Sociologist

Aleksei V. Churikov, Public Opinion Foundation

  • Public Opinion Foundation, Moscow, Russia
    • Managing Director of the Population Survey Department

References

Михайлов А. А. Теоретические основания применения стратегии триангуляции в социологических исследованиях // Социология: методология, методы, математическое моделирование (Социология: 4М). 2025. № 60. С. 9—35.

Mikhailov A.A. (2025) Theoretical Foundations of the Application of Triangulation Strategy in Sociological Research. Sociology: Methodology, Methods, Mathematical Modeling (Sociology: 4M). No. 60. P. 9—35. (In Russ.)

Шубрт И. Действительно ли опросы общественного мнения изучают общественное мнение? // Социологические исследования. 2018. № 12. С. 56—62. https://doi.org/10.31857/S013216250003169-8.

Šubrt J. (2018) Do Public Opinion Polls Actually Provide a Survey of Public Opinion? Sociological Studies. No. 12. https://doi.org/10.31857/S013216250003169-8. P. 56—62. (In Russ.)

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Published

2026-09-11

How to Cite

Babich, N. S., Zvonovsky, V. B., & Churikov, A. V. (2026). On the Discussion About Combining Methods in Sociological Research: The Possibilities of Telephone and Face-to-Face Surveys. Monitoring of Public Opinion: Economic and Social Changes, (4), 363–372. https://doi.org/10.14515/monitoring.2026.4.3479

Issue

No. 4 (2026)

Section

POINT OF VIEW

License

Copyright (c) 2026 Николай Сергеевич Бабич, Владимир Борисович Звоновский, Алексей Владимирович Чуриков

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